East Cooper Regional Medical Center

Go To Team has produced a new broadcast ad campaign to air in the Charleston market for East Cooper Regional Medical Center.

Four different 30-second commercials are part of the campaign. Each 30-second spot features various employees performing their jobs as well as appearing on camera with the tagline “Growing with Our Community.” A long-time Mt. Pleasant native, community and business leader, Jimmy Bagwell, who serves on East Cooper’s board of directors, also appears in one of the spots.
The four spots (Answering the Call, We’ve Been Here, Employees Who Care, and Behind the Scenes) have begun airing on WCSC, WCBD, WCIV and throughout national network channels carried by Comcast. The spots will air through this fall.

“Featuring the employees of East Cooper Regional Medical Center and the hospital’s long-standing service to our community illustrate how vital the hospital is to Mt. Pleasant,” said Pam Tucker, director of marketing of East Cooper Regional Medical Center. “Since 1986, we have grown side by side with Mt. Pleasant and are looking forward to continuing to what we do best, provide quality healthcare that is among the best,”she added.

Prior to the June 20th start date, Tucker had the hospital’s staff preview the ads: “We received a terrific response to the ads and we are very pleased with the high quality work by Go To Team.”
Go To Team producers Patrick Bryant and Chester Jacinto along with director of photography Tom Wells worked closely with Tucker to conceive the creative direction and coordinate the production of the ads. Go To Team’s Jacinto also planned the TV media schedule in which the spots will run and Go To Team made the media buy.

In addition, the broadcast campaign supports a comprehensive print schedule being executed by East Cooper. “Being a part of the campaign touched us on a personal level because all of the children of everyone who worked on producing the spots on our end were born at East Cooper,” said Jacinto. “It brought back the wonderful experience that we all had and the campaign is a true reflection of the family atmosphere that you feel among everyone in the hospital,”he noted.

The original footage was shot by Go To Team Cameraman Tom Wells on the Sony Z1 HD camera. Ian McCullen served as the audio operator / grip. The spots were edited by Michael Patterson in the AVID edit suite.

Other Sites:
East Cooper Regional Medical Center Website