Starbucks has captured the hearts of millions through its commitment to serving the finest coffee and creating an exceptional customer experience.
Touch Worldwide recognized the story of one particular manager at Starbucks store #2789 in Scarsdale, NY. Touch Worldwide partnered with Go To Team’s New York DP, Reid Petro to help tell the amazing story of super manager, Annie and get the scoop on what makes her store so special!
“We captured the baristas process and how intimate they interacted with the customers. Another main goal was to speak with the regulars and get their opinion on what makes THIS Starbucks so exceptional, and boy, did they have good things to say!” – Reid Petro
Crews tackled capturing this content with a nibble setup that allowed them to get as many different angles as possible without interrupting the flow of the baristas. It was a bit challenging at times, but we all made it happen! Most of the interviews were “on the fly” and boomed for speed. This allowed us to get over 10 patrons on camera in an efficient manner.
This Starbucks manages to not only make coffee fast and efficiently for the commuters, but they also have created a community. Many regulars refer to the spot as their second family.
“It was quite amazing to see the baristas know almost everyone by name and their orders!I had such a great time learning from the whole staff and getting to capture all of the excitement and joy at this Starbucks. The production crew was amazing and we made it happen.” – Reid Petro
Thank you Starbucks and Touch Worldwide for letting us help tell Annie’s story. These are the moments we look forward to!