Corporate Photography | Why you should have a photographer at your next corporate event
Putting together a corporate event requires a lot of preparation and planning. So why wouldn’t you showcase it to your current and potential customers, clients, friends, and family? The holiday season is right around the corner, so before you start planning, make sure you fit a corporate photographer into your budget!
Didn’t know corporate photography is “a thing”? That’s okay, we’ve got you! A corporate event photographer captures both professional and memorable photos of a company’s employees during an event, fundraiser, or gathering.
Here are some reasons why you should hire a corporate photographer for your next company event:
Boost Social Media Engagement
Posting pictures on social media from your company event will facilitate engagement! Social Media and Marketing professionals work hard to keep their audience engaged. Posting pictures of happy attendee’s having a great time will build your audience’s interest.
According to Georgia Institute of Technology and Yahoo Labs, pictures with faces are 38% more likely to attract likes and 32% more likely to attract comments than pictures without faces. The more selfies, the better!
Humanize Your Brand
Use corporate event photography to humanize your brand! People LOVE to see faces. How are customers supposed to trust a brand if all they ever see is a logo? Show them that there is, in fact, a human behind the brand. A good photographer has a creative eye and will be on the lookout for engaging moments that will create compelling photographs. High-quality images have the potential to evoke an emotional response from your viewers.
A professional corporate photographer has the ability to tell the story of an event through images. There is no problem with showing people a different side of your company. Having professional photos from a company event allows you the opportunity to show off your company’s culture. When you share positive images of your employees, it creates a well-rounded image of your company to potential and current customers.
Let your photographer know of key moments before the event starts so that he/she can get the best results!
Need a corporate photographer for your next big event? Click here to book a photographer for your next corporate event!