Sports Video Marketing Trends | Assignment Desk – Blog | It is safe to say that these days, sports and video go hand in hand. Most of the time, when we can’t make it to a sports game, we are lucky enough to be able to experience it all through the luxury of live video. Not only is the actually sporting event broadcasted to us, but video marketing has become a huge factor in the sports industry over the years. So, how is video marketing used to keep fans invested in sports all year long? We are here to let you know the latest sports video marketing trends that are keeping your eyes glued to your television.
Time to get hyped!
As we mentioned earlier, we are lucky enough to be able to watch all the excitement of our favorite teams from our couches. But, it is also important that fans make it to the games to support their beloved teams. So, how do marketers get the fans out of their slippers and onto the bleachers cheering on their favorite player? Through hype up videos. Sure, it is pretty nice being in the comfort of your own home watching the game but sports marketers show you through hype videos how much more fun experiencing the actual game is, along with the camaraderie with the other amped up fans.
Female athletes as an inspiration…
Another technique that has come about quite recently in video marketing for sports is the appearance of women athletes. Fans seem to react more to women athletes, finding them more inspiring than the typical male athlete. The audiences (including both men and women) love to see equality and inclusion, which is why there has been more of a female presence in video marketing for sports. Besides, sports isn’t just about the men anymore! In recent years, sports marketers have expanded the demographic to women as well and it has been extremely successful.
Not only a game, but a culture.
Sports aren’t just about the game, but the experience. We can agree worldwide that we love sports because it brings us all together. Which is why in sports marketing, it is important to capture video not only of the game, but the culture around that game. For example, the Super Bowl isn’t just about football. Who can forget about the half-time show or the commercials? What about at a baseball game? The videos captured of the crazy fans dancing or the “kiss cam” are apart of the tradition.
These sports video marketing trends are what the professionals use to keep audiences coming back to watch the games every week. Need to book a crew for an upcoming sporting event? Give our team a call – We are happy to help!